CrossFit is a training program where participants can expect to increase strength and improve cardiovascular fitness through workouts that include a variety of functional body movements (lunge, squat, push, pull, twist, etc.). Each day the workout varies, testing different areas of your functional strength and conditioning. The goal is to train your body to be capable of performing everyday tasks effectively and efficiently, and preparing your body for work, sport, or simply improved quality of life.

In our CrossFit classes, under the careful guidance of certified trainers, you will first focus on perfecting functional movements without added weight or intensity. The next step is adding barbells, kettle bells, jump ropes, and weighted medicine balls to the mix. The intensity of your workout will build as your cardiovascular fitness improves.

There are many rumors about CrossFit being dangerous or too hard for the average individual. This is simply not factual. Everyone who chooses to live a full and active life must be able to perform functional movements effectively and at a reasonable pace. The downstream effect of not training your body for these movements or maintaining your cardiovascular health is the risk of multiple health issues that, will take away from your quality of life as you age.


The Sweat Shop includes cardio and strength classes that are based on functional movements and are designed for all fitness levels. Whether you are looking to decrease body fat, build lean muscle mass or simply begin your fitness journey, the Sweat Shop has something for you.


Fit Phoenix’s very popular Boot Camp program includes a perfect combination of strength and aerobic training. Our experienced coaches work with all levels of participants, modifying movements and intensity levels for beginners and creating a more challenging workout for Boot Camp warriors. In a Boot Camp workout, you may do calisthenics like push-ups, lunges, and crunches combined with sprints, interval training and bodyweight or light-weight strength training.


Fit Phoenix is an Iron Athlete affiliate. Iron Athlete was founded by esteemed Valley weightlifter, August Schmidt. The Woodshed training facility is home to our premier Olympic & Power Lifting programs and coached by Matt Foreman. Matt is an elite, national weight lifting competitor and coach of many national champions.

Fit Phoenix’s lifters are coached personally by Matt who helps them achieve new goals and personal records at an amazing pace. All athletes are welcome in the Woodshed, but must first demonstrate proficiency in the movement patterns associated with the clean, jerk, and snatch.

Due to popular demand, a Powerlifting program managed by Matt was recently added to the schedule.

[email protected] is a small, growing, community outreach 501(c)(3) non-profit program, operated under the Fit Phoenix umbrella, that aspires to help every kid in the Garfield Neighborhood, and eventually Downtown Phoenix, lead healthier lives.

[email protected] provides exercise and nutrition programs help children from low-income families, free of charge.  A majority of the demographic surrounding our facility is unable to afford organized fitness programs.  To insure a sense of belonging and inspire commitment to the principles taught at our gym, we also provide branded athletic clothing and tennis shoes.  We offer nutritious snacks to the participants and their parents to expose them to new and healthy food choices.

Research shows that children, like adults, need exercise.  Regular exercise helps children feel less stressed and more confident.  Children who exercise regularly are healthier, do better in school and develop life-long healthy habits.  In the midst of a national epidemic of obesity and diabetes, the best protection is healthy eating, weight control and regular exercise.

Longevity Life Zone

Our team developed the Longevity Life Zone program specifically linked to scientific studies and results – proven to be effective for the 40+ body. We first worked to develop a better understanding of how the aging body is more susceptible to exercise-induced muscle damage, and slower in adaptation, repair and recovery. We also studied movements commonly performed in the gym to better understand which ones were protective of the aging body versus those that put a 40+ population at unnecessary risk. Armed with that knowledge, we developed a program that is challenging, rigorous and safe for our 40+ population.

Our LLZ members are encouraged to get started with us by first completing a 12-week course that includes a Body Composition Assessment, health lab panel (fasting blood glucose, total cholesterol, blood pressure), Introductory Fitness Classes, Nutrition Support, and four Wellbeing Seminars that cover topics like nutrition, cooking classes, goal setting, mental toughness, and more. More information about this unique program can be found at

LLZ members are encouraged to attend our specifically developed classes, as well as classes that are part of our Sweat Shop program.


Fit Phoenix’s Fuel for Performance program combines nutrition education, meal planning and macronutrient tracking to support a healthy balanced nutrition model. The Fuel for Performance program allows Fit Phoenix clients to achieve goals that include weight loss, reduction of body fat, increase of lean muscle, improved performance in their sport or in the gym, and more.

The premise of the program is based upon a mindful eating approach to nutrition. By increasing awareness of what food is made of, establishing an individually designed daily meal plan, and carefully tracking ongoing results, clients will be in a position to make better choices and quickly achieve their goals.

The Fitness Hub at Central Arts Plaza BMO Tower

The Fitness Hub at Central Arts Plaza BMO Tower strives to offer its members the best access and convenience to equipment and workout options. With many options of group exercise classes to attend each week and a variety of cardio and weight equipment, The Fitness Hubs provides safe, effective, efficient, and enjoyable exercise programs for its members and guests


The Fitness Hub is located on the concourse level inside Central Arts Plaza BMO Tower at 1850 N Central Ave and is open 6 days a week. It is staffed by certified, full-time professionals. The facility features more than 10,000 square feet of equipment including treadmills, steppers, bikes, elliptical trainers, weight machines, free weights, barbells, dumbbells, and kettlebells.

Group Exercise:

Attending a group exercise class is a great way to stay in shape, reduce your stress and meet new people. The Fitness Hub offers a comprehensive and diverse weekly schedule with group exercise classes including yoga, strength & sweat and boot camp style workouts.

More Options:


Whatever your goals, The Fitness Hub offers the means to get you there. A wide variety of services, including free Member Education Programs, personal training, nutrition support, and massage are available, allowing you to tailor your fitness experience to your own specific needs. Our highly qualified staff are ready to serve you.G.

Life’s Better Fit

Join our Downtown Phoenix community and experience a new level of fitness and fun

Fit Phoenix