We strive to improve the overall health and wellness of our members. We offer the highest quality fitness programs with integrated nutrition and wellness education, resulting in long-lasting lifestyle change.

Our programs do not ignore the dirty little details, like core strengthening, stretching, cardio conditioning, soft tissue therapy, nutrition, recovery, sleep and life balance. We offer programs that are simple to follow – show-up and the coaches will guide you.



Our staff and coaches are knowledgeable, energetic, motivated, and interested in you and your well-being.

Kim Flores
Kim FloresOwner
Kim is the owner of Fit Phoenix. She has dedicated her career to the development of wellness programs that incorporate a highly effective combination of fitness, nutrition, coaching, recovery strategies, group support and FUN.

Kim spent more than 20 years in the corporate healthcare industry before starting Fit Phoenix in 2009.

Much of her corporate discipline and customer service skills directly carried over to her business. When you join Fit Phoenix, you will find a small business that operates with the same high standards and excellent customer service of a major corporation.

Kim’s mission is to deliver a health and wellness experience that serves the diverse population of Downtown Phoenix. “It’s always been my goal to provide programs where there is something for everyone. A place where age is just a number, and everyone feels welcome walking through our doors.”

Fredo Lopez
Fredo LopezHead CrossFit Coach
Fredo was born and raised in Phoenix, Arizona. He came from a family that wasn’t very active however, his parents intuitively knew fitness was an important discipline to instill in their kids. Fredo grew up enjoying many sports. Starting at a young age he played football, baseball, soccer, tennis, track, and even ran cross country. Soccer became his passion, he played on several club teams including a year with the ASU Soccer Club.

Fredo’s passion for fitness grew, eventually inspiring him to enroll in the Exercise Science program at Arizona State University. During his sophomore year in college, he discovered CrossFit, falling in love with the methodology, the community, and the mental and physical challenge. He enjoyed competing, mostly locally, as an Elite and RX athlete.

By the time Fredo graduated from ASU he was a certified CrossFit Level 1 trainer and Strength and Conditioning coach. He went on to receive a Masters of Rehabilitative Science in Sports Performance. His niche became creating programs for people of all ages and athletic levels, with a goal of making them stronger, healthier, and more resilient to injury.

Fredo has been coaching strength and conditioning for more than ten years. It’s his passion and he considers this his life work. He is an avid outdoorsman, and especially enjoys hiking and backpacking.

Fredo has a Bachelor of Science in Exercise and Wellness from ASU and a Master of Science in Rehabilitative Science. He holds a CrossFit Level 1 Trainer Certificate; a CrossFit Level 2 Trainer Certificate; Aerobic Capacity; and is a USAW Sports Performance Coach.

Julie Hinman
Julie HinmanNutrition
Julie is a Family Nurse Practitioner with over 10 years’ experience in the healthcare industry. She is an Arizona native earning a Master’s of Science in Nursing, and Doctor of Nursing Practice in 2014 and 2016 from The University of Arizona, Tucson.
In 2019 she began Soal Wellness where her programs blend both a traditional medicine and functional medicine approach. Here she emphasizes food & nutrition, spiritual well-being and exercise, as the pillars of health and wellness.

Julie manages the Fuel for Performance nutrition program at Fit Phoenix. Using a Mindful Eating approach that makes the learning process easier and quick to implement, Julie helps our members get a handle on an area of their wellness that can be the most difficult to master. This is very important because proper nutrition is key for weight loss, increase in lean muscle, reduction of body fat, and improved performance in and out of the gym.

Alan Salinas
Alan SalinasCrossfit Trainer
Alan is a CrossFit Level 1 Trainer with a USAW Level 1 Weightlifting certificate. He is also a group fitness instructor. In addition to coaching in-gym and online classes for Fit Phoenix, Alan oversees the Member Services team.

He enjoys helping our members improve their health and wellness through fitness and nutrition programs and is passionate about his own physical fitness. Alan enjoys many recreational activities like CrossFit, weightlifting, biking, hiking, and basketball. When anyone is looking for someone to join them on a fitness excursion, they know they can count on Alan!

Alan is a bit of a technical geek and enjoys working on our websites, digital marketing, social media, and other online services. He attends Arizona State University studying Computer Science.

In his Member Services leadership role, Alan’s job is to make sure our members have the tools and services they need to maintain their health and wellness and have a positive experience in our fitness centers. If you need more information about Fit Phoenix or have suggestions for improvement, feel free to ask Alan! As a bonus, Alan is bilingual, and speaks fluent Spanish.

You may reach Alan at [email protected]

Rhoda Christensen
Rhoda ChristensenCrossfit Trainer
Rhoda is a CrossFit enthusiast and athlete with a passion for functional fitness. Rhoda worked in a variety of fitness environments over the years, but once she was introduced to functional fitness, she never looked back.

Rhoda enjoys helping people work towards their fitness goals and has the education and experience to work with people of all ages, whether their goals are to get in shape for a special event, shave off some unwanted pounds through exercise and nutrition, or even compete in a sports event.

Rhoda excels in designing training programs specifically tailored to meet member’s needs and abilities.

Besides coaching, Rhoda loves to train and compete. She enjoys participating in local CrossFit competitions and training for triathlons.

Rhoda Christenson is a Level 2 CrossFit Trainer and Level 1 USAW coach. She has a bachelor’s degree in Exercise Science and over ten years’ experience working in the fitness industry.

Rhoda can be reached at [email protected] or [email protected]

Patrick Holloway
Patrick HollowayPower Lifting Coach
If you keep up with local Arizona and National powerlifting, you have probably heard the name Patrick Holloway. Patrick has been a competitive powerlifter for more than 15-years, holding a dozen State, National and World Records in the bench press (710 lb. PR) and deadlift (854 lb. PR). He also holds multiple World Titles and has competed in multidisciplinary adventure races.

Patrick is a lifelong fitness and sports enthusiast with a BS and MS in Sports Medicine. He has focused his career on helping people reach their personal health, wellness and fitness goals through strength training, cardiovascular conditioning, improved nutrition, and weight loss. He also coaches metabolic conditioning/functional fitness, powerlifting, and strongman. Patrick works with clients individually and in small groups.

Patrick believes improved strength and nutrition are essential for those desiring improved health, vitality, and performance. He works with athletes as well as people who simply want to take their wellness to the next level.

Patrick may be reached at [email protected]

Luis Escalante
Luis EscalanteCrossfit Trainer
Luis is a CrossFit Level 1 Trainer and group fitness coach. In addition to coaching group classes for Fit Phoenix, Luis serves as a Member Services representative.

Luis is available for personal training and private small group classes. He enjoys working with people new to exercise and weightlifting. He is bilingual and speaks fluent Spanish, making him a valuable resource for our Spanish speaking members.

Luis knows firsthand the value of personal health and wellness. With a family history of chronic illness, he made the decision to change his lifestyle through improved nutrition and embracing functional fitness over three years ago.

Luis also has a Bachelor of Science degree in Industrial Engineering.

In his Member Services leadership role, Luis’ job is to make sure our members have the tools and services they need to maintain their health and wellness and have a positive experience in our fitness centers. If you need more information about Fit Phoenix or have suggestions for improvement, feel free to ask Luis!

You may reach Luis at [email protected]

Life’s Better Fit

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Fit Phoenix