We strive to improve the overall health and wellness of our members. We offer the highest quality fitness programs with integrated nutrition and wellness education, resulting in long-lasting lifestyle change.

Our programs do not ignore the dirty little details, like core strengthening, stretching, cardio conditioning, soft tissue therapy, nutrition, recovery, sleep and life balance. We offer programs that are simple to follow – show-up and the coaches will guide you.



Our staff and coaches are knowledgeable, energetic, motivated, and interested in you and your well-being.

Kim Flores
Kim FloresOwner
Kim is the owner of Fit Phoenix. She has dedicated her career to the development of wellness programs that incorporate a highly effective combination of fitness, nutrition, coaching, recovery strategies, group support and FUN.

Kim spent more than 20 years in the corporate healthcare industry before starting Fit Phoenix in 2009.

Much of her corporate discipline and customer service skills directly carried over to her business. When you join Fit Phoenix, you will find a small business that operates with the same high standards and excellent customer service of a major corporation.

Kim’s mission is to deliver a health and wellness experience that serves the diverse population of Downtown Phoenix. “It’s always been my goal to provide programs where there is something for everyone. A place where age is just a number, and everyone feels welcome walking through our doors.”

Fredo Lopez
Fredo LopezHead CrossFit Coach
Besides coaching CrossFit, Fredo helps Fit Phoenix members stay healthy and injury-free through his expert knowledge in mobility, stretching, and core strengthening. Fredo has a Bachelor of Science degree in Exercise and Wellness from ASU. He also has a CrossFit Level 1 Trainer Certificate and is a certified Rock Tape Performance Movement Techniques coach.

Fredo is hard working, always follows through and is a team player. In his work with people, which is typically on a very personal level, Fredo is able to quickly gain their trust and confidence.
Julie Hinman
Julie HinmanNutrition
Julie is a Family Nurse Practitioner with over 10 years’ experience in the healthcare industry. She is an Arizona native earning a Master’s of Science in Nursing, and Doctor of Nursing Practice in 2014 and 2016 from The University of Arizona, Tucson.
In 2019 she began Soal Wellness where her programs blend both a traditional medicine and functional medicine approach. Here she emphasizes food & nutrition, spiritual well-being and exercise, as the pillars of health and wellness.

Julie manages the Fuel for Performance nutrition program at Fit Phoenix. Using a Mindful Eating approach that makes the learning process easier and quick to implement, Julie helps our members get a handle on an area of their wellness that can be the most difficult to master. This is very important because proper nutrition is key for weight loss, increase in lean muscle, reduction of body fat, and improved performance in and out of the gym.

Matt Foreman
Matt ForemanOlympic Lifting Coach
Matt Foreman has been involved with Olympic weightlifting since 1988. As a competitive lifter with over 25 years of experience, he was a two-time University National Champion, five-time medalist at the American Open, Olympic Trials competitor, Team USA member at the World University Championships, silver medalist at the Pan Am Masters Championship and two-time American Masters Champion, also holding multiple state records and regional championships across the United States. He was a member of the Calpian Weightlifting Club’s 2000 National Team Championship.

In addition to his athletic record, Matt has also been a coach for over 20 years. He has been the coach of several programs at the high school, collegiate, and private sector levels, working with hundreds of athletes over the years and leading them to lifetime best performances. Competitively, he has coached at the Junior and Senior National levels, the American Open, the US Olympic Trials, and hundreds of state and local competitions. He has also worked as a coach on two national championship teams, Team Arizona in 2005 (Junior National Championship) and Catalyst Athletics in 2016 (Senior National Championship).

Matt is the author of two books on Olympic weightlifting, Bones of Iron and Olympic Weightlifting for Masters, in addition to publishing over 200 articles in the sport. He also teaches weightlifting clinics and coaching certification courses for Iron Athlete, along with being a featured lecturer at the US Olympic Training Center in Colorado Springs. Politically, he was on the USAW Board of Governors for ten years as an Athlete’s Representative for the state of Washington.

Kaitlyn Hawkinson
Kaitlyn HawkinsonMassage Therapist
Kaitlyn (Kai) Hawkinson is a Licensed Massage Therapist in Arizona. She is passionate about many areas of health and wellness, and began this journey with massage therapy. She has completed over 785 hours in massage therapy education and hands-on practice. Her favorite aspect of massage is helping clients understand the importance of selfcare in their own healing.

Kai specializes in providing relaxing Swedish, as well as therapeutic deep tissue work. She enjoys creating a unique session for each person, incorporating techniques from modalities such as trigger point, deep tissue, Swedish, and proprioceptive neuromuscular facilitation. She is always excited to research new methods and incorporate them into her sessions.

Kai also loves learning about the physiological processes of the body so she can apply the knowledge in her practice. Her other interests include fitness, nutrition, holistic healing, meditation, and mind-body connection. Through massage, Kai hopes to provide the knowledge, touch, and inspiration to help you craft your best self!

Schedule your massage with Kaitlyn today.

Jacen Moore
Jacen MooreCoach
Jacen has worked in the field of sports performance and rehabilitation over eight years. He has a Master’s Degree in Athletic Training from Pacific University and a Bachelor’s degree in Exercise Science from NAU.
Jacen worked as an Athletic Trainer and Sports Performance Coach in a variety of settings ranging from professional sport and collegiate level athletics to sport performance facilities.

Jacen works to combine the practices of CrossFit, Strength & Conditioning, and physical rehabilitation to create a unique hybrid service providing high-level performance care to everyday athletes.

Jacen coaches classes at Fit Phoenix and our Central Arts Plaza BMO Tower location.

If you need Sports Performance and Rehabilitative work, Jacen owns Moore Movement. He helps our members work through musculoskeletal aches and pains; performs soft tissue work and kinesiology taping; helps with breathing; and works with many to resolve range of movement issues. Jacen works from the Fit Phoenix Wellness HUB and can be reached at 623-523-2966.

Kathy Dyslin
Kathy DyslinDirector of Member Experience
After 22 years as a Flight Attendant with Southwest Airlines, Kathy knows a thing or two about customer service! Southwest prides themselves on creating a “customer experience” unequalled by other airlines and has a reputation for being a pace setter when it comes to creating an environment that exudes warmth, friendliness, respect and caring for their customers. We intend to take all that great experience and put it work at Fit Phoenix!
When you meet Kathy, it is immediately apparent that she is a people-person. She is interested in learning about YOU! Her caring attitude and desire to support and help makes her a great fit for Fit Phoenix’s Director of Customer Experience role.

Kathy grew up in Mobile, Alabama. After the birth of her second child and frustrated with her post-partum baby body, she started weightlifting – hoping it would expediate the return to her pre-pregnancy body. She was pleased and impressed when she experienced significant results after just three months. At age 28, Kathy entered an all-natural body building competition! She never looked back and it’s obvious – two decades later, Kathy trains daily and has a physique that makes us all envious!

Kathy works with people all ages, shape and sizes. Her passion is to get you into the gym, in the perfect program, where you will achieve the results you are looking for in an environment that is safe, comfortable and fun.

Sean Harken
Sean HarkenCoach
Sean is a CrossFit Level 1 Trainer and Certified Athletic Trainer. With a Bachelor’s degree in Exercise Science from Portland State University, and a Master’s in Athletic Training from Pacific University, Sean is well equipped to lead group classes, work one-on-one with members, and help individuals repair and rehabilitate functional impairments to get their training back on track.
Besides coaching functional fitness group programs like Sweat Shop and CrossFit, Sean specializes in orthopedic rehabilitation and sports performance. Sean brings his 7+ years of experience in healthcare and fitness to Fit Phoenix to educate members about healthy movement practices holistic healthcare and healthy movement practices.
Adrian Hernandez
Adrian HernandezHead Coach, Longevity Life Zone
Adrian coaches CrossFit, Sweat Shop, Boot Camp, and private group and personal training clients at Fit Phoenix. His true passion, however, is working with our Longevity Life Zone members who are in their 40’s, 50’s and 60’s.
His job is to create and deliver fitness programs that help our members lose weight; increase bone density, muscle mass and strength; while also improving balance and mobility.

Adrian is an experienced fitness professional. He has worked with Fit Phoenix for 10 years and has coached and programmed workouts for over 500 clients in the past 12 years.

Adrian is a Level 1 CrossFit Trainer (CF-L1), Opex AS, Opex PD, Opex MM, and a firefighter.

Life’s Better Fit

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Fit Phoenix